CLIENT
Laura Higgins

PROJECT
Branding/Web Design

Laura Higgins is a marketing coach for creative service providers in Sydney. She originally launched her business “Lala Social Club” with a website, YouTube channel and podcast and provided consulting services to help creative business owners scale revenue through marketing techniques. 

Laura felt like her audience and the brand were struggling to connect with their branding that they had launched with, particularly because the business had evolved so much since the launch. Feeling the strong need for a refresh of brand identity, Laura was seeking a good branding design agency to help give her business a brand new look and feel. 

Later that year, Laura shortlisted Avenir Creative House from several top branding agencies in Sydney for a rebranding of her business.

The Challenge

Laura felt that her brand stopped being creative and innovative and wanted the brand to project confidence, zeal and enthusiasm. Avenir Creative House undertook a complete rebranding project with the goal to help Lala Social Club stand out from its competitors and effectively communicate its new brand identity. 

After an initial ideation and few revisions, Laura decided to change the company name from "Lala Social Club" to "Laura Higgins", her full name stating that this better encompassed the brand, as much of the brand's identity needed to grow with her.

Avenir was tasked with the challenge of creating a brand identity design that is memorable while also providing a seamless transition from Lala Social Club to Laura Higgins.

The Solution

Our team of designers created several mood boards, colour palettes, typeface options, photoshoot and website guidelines, and pivoted towards the end of the brand identity design process to make the change in company name work for the new branding.

Also being a web design agency, Avenir provided landing page mockups with the new brand identity design for her website which was then implemented by an outsourced developer. Avenir provided thorough creative direction and a round of feedback to the website team, who were able to take it on board to create the website Laura currently has listed live.

Overall, Avenir Creative House worked closely with Laura Higgins to:

  • Create a brand development strategy

  • Ideate a new logo

  • Provide creative direction for type & font that integrates with the logo

  • Develop compelling iconography for the brand

  • Ideate social media posts 

  • Ideate and mockup new landing pages for the website

  • Create artwork for her podcast

  • Deliver a comprehensive brand kit with brand identity design guidelines, logo usage guidelines, photography grading guide and social media templates. 


The rebrand took place over a 6 month time period from initial ideation through launch. Through several virtual meetings, our Account Manager and Creative Director met with the client to discuss deliverables, expectations, timeline, budget, and any other relevant information the client may have to facilitate the rebrand. 

The Outcome

The response to the rebrand across Laura's socials has been overwhelmingly positive. The rebrand has led to an increase in visibility and referrals for Avenir Creative House as a branding design agency and web design agency with many businesses approaching Avenir Creative House for similar rebrand projects after viewing the work for Laura Higgins. 

Rebranding holds immense potential to breathe new life into a business and unlock a world of opportunities. Avenir Creative House is a branding agency in Sydney with a goal to help every business drive revenue and growth through bold creativity and innovation. 

When you come on board for a rebranding project with Avenir Creative House we help your company redefine its image and story and effectively communicate its evolving identity to your customers. By refreshing your visual identity, messaging, and positioning, we help your business build stronger connections with your target audience and ultimately stand out from your competitors. 

If you would like Avenir Creative House to do your rebranding, reach out to us today for a custom quote.