Thankyou: The Donor Dysfunction

(Film / Campaign)

A visual storytelling piece to both inform and educate the audience on Thankyou’s 2020 giving model overhaul. The video references data taken from the first-ever 5-year study on ‘what goes wrong’ in impact-focused projects, which found that funder-created obstacles account for 46% of the obstacles organisations face – an issue known as ‘donor dysfunction’.

In collaboration with - Production: Apostle Digital / Videographer: Sebastian Strand